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Hapag-Lloyd CEO unveils new ship details; aims to expand in expedition sector

Thu 16 Mar 2017 by Rebecca Moore reporting from Seatrade Cruise Global, Florida

Hapag-Lloyd CEO unveils new ship details; aims to expand in expedition sector

Hapag-Lloyd Cruises chief executive Karl Pojer has unveiled details about newbuilds Hanseatic Nature and Hanseatic Inspiration and highlighted how the company wants to develop further in the booming expedition sector. 

He said of the new ships (at Seatrade Cruise Global): “The concept is inspired by nature – that has influenced architecture and the materials on the ship. We decided to be different and not go in the direction of the submarine and helicopter; we want to protect the environment; our people want to see real nature. There is a deck track at the bow, for the first time ever people can walk around the front of the ship to be closer to nature.”

Other features include retractable glass balconies and electric zodiacs.

Mr Pojer added: “Demand has been increasing for suites. We are using light colours and working with lots of wood and natural materials, we want to bring the outside in.”

Hanseatic Nature is to be delivered in April 2019 and Inspiration in October 2019. 

He said: “The expectation is to develop further in the expedition side and stay in the luxury side.”

When Mr Pojer took over the company, he explained that they decided luxury and expedition cruising was what the company did best, so to focus on these areas.

“…We decided this is our niche, we believe the luxury client wants smaller ships, so we decided expedition for us is the future.”