Norwegian Cruise Line broke the world record for the most social media usage at sea in November this year on a passenger ship linked to fast broadband VSAT. The shipowner’s newest and largest ship in the fleet Norwegian Escape, reached the milestone of logging 159 million impressions between 22 October and 11 November. This surpassed the previous record set by Norwegian Breakaway in 2014.
The cruise ships in the fleet use a hybrid communications network of satellite and terrestrial cellular connectivity supplied by EMC. This network enables passengers and crew to connect their mobile devices to post pictures and updates on social media. Passengers can also use the network to call friends and family, and stay connected for important business communications.
The record was broken during the inaugural voyage of Norwegian Escape. The social media use during the record-breaking period included posts on Facebook, Twitter and Instagram. Norwegian Cruise Line vice president Ross Henderson said the reason for investment in the hybrid network is to exceed guest connectivity expectations.
The hybrid system includes satellite communications on multiple bands of VSAT, and the wireless link to terrestrial transmitter stations of 3G and 4G mobile phone networks. Communications is transferred through coastal 3G and 4G networks when available and then through the VSAT during open ocean voyages. EMC also provides a fully meshed multiprotocol label switching system through interconnected land-based teleports.